Bridging People and Possibilities  |  A Service of  Tyndale University College & Seminary

Social Media & Online Communications Coordinator

Social Media & Online Communications Coordinator

Company: The Gideons International In Canada
501 Imperial Rd N
Guelph, Ontario , N1H 6T9

Position Description

About The Gideons

The Gideons International in Canada (TGIC) is a vibrant and innovative organization that seeks to change lives around the world by bringing the Gospel to those areas most in need.  Working with TGIC means that you will be an integral part of a ministry that is impacting the world with the gospel.

Reports to:  Director, Marketing & Communications

Location:  Guelph, ON

Term:  Full-time

Job Description

You shape and re-shape stories for the audiences who care about our cause, and you publish them where and when they will be read and watched. You are attentive to the different ways audiences digest stories and shape them in the most effective ways for each. 

You take ownership of how our stories and organization is presented, online and through public partnerships. You stay on top of measuring and modifying your methods, keeping tabs on trends and patterns in social media, email communication and corporate messaging making path corrections as needed. 

You also take great care in helping to shape the stories for print media, knowing how the print and digital sides relate to each other in timing and focus. You are collaborative in nature and play a key role in maintaining consistency across platforms, mindful of the channels of communication across the organization. 

Success for you is measured by continual growth in activity in our online channels, a consistency of messaging in all communications channels including radio, television and blogs, and a seamless flow of impactful stories throughout the channels.

Key Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions 


  • Proven working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Post-secondary degree in Communications, Marketing, Business, New Media or Public Relations
  • 2 years experience in social media marketing preferred
  • Fluency in English

Applications:  Interested applicants will submit a cover letter and a resume to

The Gideons International in Canada is an evangelical Christian ministry, dedicated to sharing the World of God with the world.  As a Christian evangelical ministry, candidates must be able to demonstrate a personal commitment to Jesus Christ, identify with our Statement of Faith and the mission of The Gideons.  We offer a competitive compensation package and benefits.

Posted: March 16, 2018 | Expires: June 14, 2018
Posted Under: Marketing/Sales
Career ID: [ 5114 ]