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Digital Communications Specialist

Digital Communications Specialist

Company: Open Doors Canada
Contact Person: Gary Stagg
Location/Address:
8-19 Brownridge Rd
Halton Hills, Ontario , L7G 0C6
Phone: 9056360944

Position Description

  • Reports to: Executive Director
  • Posting date: November 28, 2019
  • Start date: January 4, 2020

Position summary:

The Digital Communications Specialist will help better position Open Doors Canada in today’s digital landscape by focusing on website, social media and email communication.

Objectives:

  • Maintain and improve website donation pages and email appeals to make it more user friendly for donors and increase online donations
  • Increase engagement through new prayer initiatives (live social prayer times, text to pray, etc)   
  • Create digital name acquisition campaigns to acquire new supporters
  • Implement and develop a social media strategy to build brand awareness  
  • Review and maintain current IT systems and support  

Responsibilities:

  • Website Content Management
    • Responsible for text and image updates to the Open Doors Canada main website (in Wordpress) in French and English
    • Basic maintenance on website (Wordpress)
  • Donation System Use and Reporting
    • Create and update Luminate donation pages
    • Oversee administration of online giving platform (including Luminate Online, Blackbaud)
    • Obtain and analyze online giving analytics
  • Social Media
    • Responsible for ODC Social Media Accounts
    • Develop a social media strategy to increase brand awareness and reach younger demographics with the message of the persecuted church
    • Create and post daily on our social media (including Facebook (FB), Twitter (t), Instagram(IG))
    • Obtain and analyze social media analytics
    • Create and post stories (IG, FB) to drive engagement on social
    • Increase our following on social media accounts
    • Including creating paid promotions
  • Email Marketing
    • Oversee Email Communication
    • Obtain and analyze Email analytics
    • Design and send one email per week. Including:
    • Monthly e-appeal
    • Bimonthly Magazine
    • Monthly Prayer Calendar

Required qualifications

Experience

  • Minimum of 5+ years of work experience* in marketing communications, with experience in campaign creation, planning, management and measurement *non-profit organization or ministry experience is preferred
  • Experienced in developing and maintaining marketing strategies to meet organizational and client objectives

Knowledge, skills and abilities

  • French is an asset in this position.
  • Basic knowledge of html code (to troubleshoot email or webpage) and simple image editing is also an asset.
  • Must work in Luminate Online and Blackbaud
  • Competency in Microsoft Office and various web-based applications
  • Crossover skills in the areas of design, digital communication, public relations or copywriting are an asset
  • Proven excellent marketing communications skills (both written and verbal)
  • Able to oversee multiple projects competently
  • Highly organized, self-managing and able to meet multiple tight deadlines
  • Be flexible, yet detail-oriented with exceptional prioritization skills
  • Demonstrated aptitude for working as part of a collaborative, creative team
  • Creative and insightful; solution-oriented in attitude and behaviour
  • Committed to providing value and reliably excellent work to our clients
  • Have a heart to see us grow and succeed in accomplishing our mission and vision
  • Ability to travel occasionally within the southwestern Ontario region for vendor meetings and related events

Education

Post-secondary degree/diploma is required (marketing or a design-related field is preferred)

Posted: November 29, 2019 | Expires: January 30, 2020
Posted Under: Marketing/Sales
Career ID: [ 7544 ]