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Christmas in the Chapel 2020: 

Tyndale University is delighted to bring the sounds of Christmas into the comfort of your own home! Joining the Tyndale Community Choir, Singers and Band are popular guest artists Laila Biali and Robert Pilon. Join us for this free livestream event graciously sponsored by Lazboy Furniture Galleries.

RFP - SEO Agency - Content & Optimization

RFP - SEO Agency - Content & Optimization

Company: World Renew
Contact Person: Jorita Mulder
Location/Address:
3475 Mainway
Burlington, Ontario , L7M 1A9
Phone: 9053362920

Position Description

Organization Overview

World Renew is one of North America’s leading mid-size international and domestic non-profits, with headquarters located in the United States and Canada, specializing in community development, disaster response (in North America and internationally), and in peace and justice work. World Renew is an extension of the Christian Reformed Church of North America.

Key Objective

World Renew seeks to engage an agency(s) with expertise in Search Engine Optimization and digital content strategy and creation for our two websites: www.worldrenew.ca and www.worldrenew.net. We aim to partner with an agency (or two agencies) for a 6 or 12 month contract. The agency(s) we seek will perform a comprehensive audit in order to inform and develop a strategy that will:

  • Capture email leads
  • Increase website traffic
  • Increase website quality of traffic
  • Provide digital content on a regular basis that contributes to the newly identified SEO goals

Consultancy Requirements

The agency(s) should specialize in customized SEO analysis, solutions and content development. Experience with nonprofit organizations is an asset. All correspondence will be in English. 

Please answer the following questions in your application:

  • Explain in detail your approach to and tools used for:
    • Keyword strategy
    • Benchmarking
    • Optimizing on-page/technical factors
    • Developing content
    • Optimizing off-page factors
  • What SEO tactics do you oppose using?
  • What is your approach to and experience with mobile SEO?
  • What is your approach to and experience with social SEO?
  • What is your approach to and experience with international SEO?
  • What is your approach to digital content development in order to reach business goals?

You are welcome to include other documentation relevant to demonstrating the capabilities of your agency.

To submit a proposal to the Canadian RFP for the website: www.worldrenew.ca:

Please submit your proposal comprising of:

  • a summary of interest that outlines qualifications, availability, fees, and whether you are applying to the RFP for the .ca web address or the .net web address, or both
  • 2-4 examples of similar work on or before December 7, 2020 to rfpsubmissions@worldrenew.ca with the subject line RFP-<Your name>-SEO Agency – CAD

Please submit everything as 1 PDF document in order to be considered.

To submit a proposal to the American RFP for the website: www.worldrenew.net:

Please submit your proposal comprising of:

  • a summary of interest that outlines qualifications, availability, fees, and whether you are applying to the RFP  for the .ca web address or the .net web address, or both
  • 2-4 examples of similar work on or before December 7, 2020 to rfpsubmissions@worldrenew.net with the subject line RFP-<Your name>-SEO Agency - USA

Please submit everything as 1 PDF document in order to be considered.

More details about these RFP’s can be found on our websites: https://worldrenew.ne/careers and https://worldrenew.ca/careers.

Posted: November 10, 2020 | Expires: December 7, 2020
Posted Under: Marketing/Sales
Career ID: [ 8267 ]