Position Description

 "MARKETING FOR GOOD"                                                    

At Graf-Martin Communications, we develop and implement marketing solutions for organizations that do good. Graf-Martin has proven to be a trusted brand, marketing, publicity and communications partner for organizations championing hope, justice and generosity both in their community and worldwide. We are mission-driven and focused because we care deeply about what we do. 

POSITION SUMMARY 

Graf-Martin Communications is looking for a proactive and experienced Public Relations Manager to join their team!  This role is responsible for the development and implementation of strategic public relations campaigns to enhance and promote the image of clients and Graf-Martin. This role involves cultivating relationships with media outlets, coordinating press coverage, organizing promotional events, and managing crisis communications when necessary. The Public Relations Manager will work alongside the Head of PR and Media Relations in developing and implementing media relations, public relations, and crisis communications strategies. 

The Manager reports to the Head of PR & Operations and supervises the Public Relations Specialist. 

This is a Full-time position; based at GM office in Elmira ON, with the potential for hybrid work. Some North American travel would be expected. The Public Relations Manager must be willing and available to work evenings and weekends on occasion. 

RESPONSIBILITIES 

STRATEGY DEVELOPMENT 

• Collaborate with the Head of PR and Media Relations to craft comprehensive publicity strategies to positive media coverage for clients, aligning with their KPIs and project objectives. 
• Analyze audience demographics, industry trends, campaign metrics, goals, KPI’s, budgets, and key messages to develop campaign implementation strategies using a multi-channel, integrated approach. 
• Work closely with the Marketing Manager to create integrated client plans and content strategies. 
• Assist in the creation of client proposals, ensuring alignment with strategic goals. 
• Develop and implement PR strategies, including but not limited to crisis communications and engagement plans. 
• Stay abreast of digital marketing trends, collaborating with the Digital Lead to leverage insights for client and agency initiatives. 
• Generate dynamic reports to track and showcase the impact and value of PR activities. 

IMPLEMENTATION 

• Craft and disseminate press materials, including media releases, media alerts, and press kits to highlight clients’ projects, events, and achievements. 
• Organize and manage events like press junkets, screenings, and other promotional opportunities to generate buzz and amplify client visibility. 
• Create and pitch compelling story ideas and secure media coverage through interviews, features and exclusive opportunities.
• Arrange and facilitate media appearances across various platforms (broadcast, radio, print, podcast, online media), providing clients with effective media training and support. 
• Track, analyze and grow media lists and strengthen/maintain those relationships. 
• Cultivate and maintain strong relationships with journalists, editors, influencers, and other media professionals to enhance publicity opportunities for clients. 
• Achieve primary public relations performance indicators for client and agency, including increased media connections and publicity placements.
• Evaluate and analyze earned media value of public relations campaigns. 
• Responsible for project management across all assigned public relations campaigns. 
• Collaborate with internal teams on multi-channel content development and copywriting. 
• Act as key liaison for clients during crisis situations or negative publicity incidents. 
• Develop crisis communication plans, draft statements, and manage media inquiries to protect the reputation and image of clients. 
• Monitor and analyze media coverage, publicity metrics, and audience feedback to evaluate and optimize publicity campaigns. Identify areas for improvement and adjust strategies to drive desired outcomes. 
• Monitor and analyze media coverage for all PR clients. 

PROFITABILITY

• Increase operational efficiency and organizational performance. 
• Decrease in & prevention of project cost overruns.
• Maintain and increase profitability of public relations clients

QUALIFICATIONS

Experience and Skills

• A minimum of 5 years of experience in public relations, marketing, or related fields with progressively increasing roles and responsibilities. 
• Experience in working with or inside creative agencies or freelance service providers. 
• Prior people leadership experience with at least one or more direct reports. 
• Knowledge of the non-profit sector (experience preferred) 
• Marketing, communication, media relations and brand strategy 
• Ability to use key technologies 
• Financial management skills 
• Project management 
• Written and verbal communication skills including presentation skills 

Education

Bachelor degree or diploma in communications, public relations, public engagement, or marketing 

How To Apply:

If your experience matches the requirements above and you want to contribute to an organization that works with charities that make a difference, we want to hear from you! Please provide your resume, cover letter and complete the application form here. 

Please let us know if you require accommodations in the recruitment process.