Position Description

Tearfund Canada desires to see all people freed from poverty, living transformed lives, and reaching their God-given potential. We believe that poverty is more than physical; it is spiritual. In partnership with the local church, our programs aim to mend the four broken relationships at the root of poverty to bring restoration to those living in poverty and need.

The Manager of Marketing & Communications plays a key role in telling impactful stories of transformation from the Global South, leading campaigns that inspire generosity and drive donor engagement. This individual is strategic, creative, skilled in ethical AI use, and excels in both digital and print communications. They oversee brand consistency across all platforms, support church and fundraising teams, and support the organization’s overall strategic leadership, all while deeply valuing faith, the church, and families affected by poverty.

• Title: Manager- Marketing and Communications
• Reporting: Director of Philanthropy
• Supervision: Graphic Designer
• Position Type: Full-time
• Salary Range: $75-90k
• Benefits: Comprehensive benefits plan and matching RRSP
• Environment: Preference will be given to applicants in the Greater Toronto area, within commuting distance of the Markham office. Remote applicants currently residing within Canada will be considered.
• Travel requirements: Approximately 30 to 40 days away from home annually

Position Goals:

• To implement and achieve the marketing goals as outlined in Tearfund Canada’s 2025- 2028 strategic plan.
• To maintain brand adherence and consistency across the organization
• To assist in growing the donor base through top-of-the-funnel campaigns
• To assist in fundraising by supporting the fundraising team
• To tell the story of Tearfund to current and prospective donors and invite them to join in God’s mission around the world

KEY PERFORMANCE AREAS

The Manager - Marketing and Communications is responsible for the administration of the following:

Leadership and Strategy (20%)

• Support the development and implementation of an effective marketing and fundraising strategy and implementation plan for Tearfund
• Measure the effectiveness and efficiency of marketing and communications activities and propose subsequent adjustments to activities
• Manage a small team of staff and engage productively with external contractors
• Support the Senior Management Team when requested
• Actively support the Director of Philanthropy with the Tearfund Family Marketing Committee and CFGB Marketing Group
• Prepare and present department reports as needed
• Connect with partner networks, comparable organizations, and local partner organizations for peer learning, strategic input, and opportunities for collaborative projects
• Create and manage press releases and crisis communications as and when required

Marketing and Brand Awareness (20%)

• Reinforce a consistent brand message through visually appealing materials to support and promote the programs and initiatives of Tearfund (newsletters, major donor updates, program updates, fundraising appeals, event promotions, program brochures, proposals, videos, promotional items, etc) ● Enhance Tearfund’s image by building brand awareness through refined Tearfund communications: advertising, media releases, interviews on varied media venues, events and online
• Position Tearfund as an innovative market leader in the international relief and development sector through the local church in the Global South

Marketing as Fundraising and Donor Engagement (50%)

Utilize your expertise to:

• Contribute to and support the design, and development of an integrated annual campaign utilizing print and digital to raise significant funds as defined according to the strategic plan and annual goals
• Support the growth of Tearfund’s top-of-the-funnel lead generation and acquisition of new donors
• Create storytelling marketing materials as excellent communication pieces that share the impact of Tearfund through written, video, and digital mediums
• Create and conduct impactful social media and advocacy campaigns to increase donor engagement ● Work with the fundraising team to increase the lifetime value of donors through stewardship strategies and communications.
• Support the fundraising and church teams on fundraising projects and campaigns, including Tearfund Sunday campaigns, Amaze Days, Giving Tuesday, and others according to the annual plan
• Take the lead on emergency appeals by working with the program and fundraising teams.
• Maintain an excellent online presence by ensuring that Tearfund’s website is up-to-date and optimally functional.

Financial management & Organization (10%)

• Be responsible for creating and managing the organization’s Marketing & Communications budget
• Be an active member of the Tearfund Fundraising Team
• Provide leadership, coordination and assistance, as requested, at various significant organizational events
• Continue to grow through professional development opportunities
• Provide spiritual leadership to the organization, protecting it against mission drift
• Participate in regular staff meetings and devotions
• Complete other duties as assigned

QUALIFICATIONS, COMPETENCIES, & VALUES

• Proven Experience. 7+ years’ successful experience in marketing and communications, ideally in a non-profit or social impact environment. Expertise in campaign development (annual, digital, direct mail, events-based), brand strategy, and donor experience design.
• Passion. You are fully aligned with the Mission, Vision, and Core Values of Tearfund Canada. You have concern for and interest in poverty, food security, and social justice issues.
• Evidence-Based Decision Making/Problem-Solving. Able to draw insightful conclusions from information, create plans informed by data and experience, and assess situations to determine importance, urgency, and risks.
• Organization/Project Management. Determine strategies to move projects forward, set goals, focus on priorities, and create and implement action plans. You must document, evaluate, seek to learn, and seek clarification when unsure of expectations. Strong project management skills to plan, execute, and deliver marketing and communication campaigns on time and within budget.
• Communication. Speak, listen, and write in a clear, confident, brief, but thorough manner. Exceptional verbal and written communication skills in crafting compelling and persuasive content that inspire audiences toward action.
• Innovative and Adaptable. You are able to think on your feet and adapt plans and strategies as external realities change. You don’t wait until being told what to do, you evaluate what needs to be done and create a plan of action.
• Technical Prowess. Tearfund Canada is a cloud-based organization. Digital proficiency is required. Experience with Microsoft Office, G Suite, perform pivot tables, and merge documents is required. Experience with customer relationship management softwares (Raiser’s Edge, Salesforce, etc…) web-based fundraising tools (Online Express, Shopify, AKA Raisin, etc…), and marketing platforms (Hootsuite, Later, Meta Business Suite, etc..) are required. Strong understanding of digital solutions—social media, web, SEO/SEM, analytics, email marketing, and lead generation is required.
• Relationship Building. High degree of emotional intelligence. Patience with a high volume of requests and able to maintain a professional demeanour with all people. Excellent interpersonal skills that support organisational health, great teams, and positive stakeholder engagement.
• Faith Walk. You love Jesus and love his local church. You seek to make his name great and honour him in all you do. All staff within Tearfund Canada require the willingness to share in times of Biblical reflection and prayer. You must be willing to sign Tearfund Canada’s Statement of Faith and have an active participation in a Christian church.

APPLICATION

To apply, please email us your cover letter and resume to hr@tearfund.ca. Your cover letter should include a description of:

1. Overview of related education and experience.
2. How you would integrate faith with this role and how you align with Tearfund’s vision, mission, and values.
3. Your approach to successfully raise funds through effective marketing and communications to help Tearfund Canada fulfill its vision.

Applications will be accepted until May 30th, 2025.