Bridging People and Possibilities  |  A Service of  Tyndale University

Digital Media Specialist

Digital Media Specialist

Company: Waterloo Pentecostal Assembly
Contact Person: Paul Masson
395 King St N
Waterloo, Ontario , N2J 2Z4
Phone: 519 884 0530

Position Description

Purpose:  Helping WPA move forward a vision of creating theological, spiritual, and missionally vital people by working as a team to support the ongoing media needs of the organization.


  • Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community within and outside of WPA
  • Set up and optimize company pages within each platform to increase the visibility of WPA’s social content
  • Work to ensure content is informative and appealing (social media & apps)
  • Moderate all user-generated content in line with a developed moderation policy
  • Continuously improve by capturing and analyzing the appropriate social media data metrics, insights and best practices (KPI’s)
  • Use the necessary social media marketing tools
  • Collaborate with the leadership team and staff to manage WPA’s reputation
  • Monitor user engagement and suggest content optimization
  • Build a strong network of fellow media specialists
  • Support the Bible Engagement and Church Apps
  • Assist with graphic design, video and editing as necessary


  • 2-3 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media best practices
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Outstanding interpersonal and communication skills
Posted: September 23, 2021 | Expires: December 31, 2021
Posted Under: Marketing/Sales
Career ID: [ 9468 ]