Bridging People and Possibilities  |  A Service of  Tyndale University

Digital Marketing Coordinator

Digital Marketing Coordinator

Company: Bible League Canada
Contact Person: Jody Matheson
Location/Address:
399 Main Street West
Grimsby, Ontario , L3M 1T1

Position Description

General Information

  • Time Commitment: Full Time, 37.5 hours weekly
  • Duration: Permanent
  • Location: Office located in Grimsby, Ontario; Hybrid Office/Remote
  • Start Date: Effective January 17, 2022

Overview of the Organization

For over 50 years, Bible League Canada has been committed to doing missions differently. How? By strategically building extraordinary international partnerships with national ministries in over 40 countries, equipping local believers through Bible-centric discipleship programs to become champions for the Gospel, committed to reaching their own communities with the Living Word of God.

Bible League Canada diligently tracks each copy of God’s Word placed, connecting Canadian donor champions with global champions to see maximum impact and multiplying transformation.

Responsibilities

Reporting to the Manager, Digital Engagement and Content Development, the Digital Marketing Coordinator is responsible for providing digital expertise, execution and support of our fundraising and brand awareness objectives. This position connects and engages our target audience and followers in various social media and digital platforms and methods. The incumbent should be comfortable working in a fast-paced environment, dealing with a wide variety of work and interacting with others effectively and diplomatically.

Specific responsibilities within the above areas include:

  • Regular online posting of shared and original content
  • Develop online posting calendar and strategies in collaboration with the Marketing Team
  • Initiate and facilitate online conversations, especially through social media channels
  • Carry out strategies regarding daily e-devotional and prayer request network
  • Respond to online inquiries and comments
  • Ensure all communication meet the standards required by the organization

Website Administration

  • Oversee website content changes and requests, especially regarding landing pages for marketing campaigns and appeals
  • Provide support for website related solutions for organizational initiatives

Digital Promotion

  • Identify target audiences and opportunities for online advertising initiatives
  • Work with external and internal teams to develop the necessary content for the execution of the digital marketing strategy
  • Execute the annual media plan as it pertains to online advertising, including monitoring and adjusting based on results

Analysis & Strategic Planning

  • In collaboration with Research and Analytics Manager and other internal and external stakeholders, provide analysis and insight on user behavior and performance
  • Support the Marketing Team in any long-term planning initiatives or the development of any new programs.
  • Contribute to the identification of process improvements and recommendations

Education and Professional Accreditation:

  • Education must include a College or University Diploma in at least one of media/broadcast, web marketing or communications, or have extensive experience in a marketing or communications team setting

Experience

  • Minimum 1 to 3 years of professional experience as a Social Media and/or Web Content Coordinator, or similar
  • A proven track record in online community building and achieving online engagement results
  • Experience and proven abilities in managing external partner relationships
  • Working knowledge of SEO, SEM, website and contact management system
  • Experience working with email marketing software
  • Experience in a non-profit organization would be an asset but not essential

Technical Skills

  • Solid knowledge and understanding of various social media platforms and tools
  • Understanding and interpretation of online analytic systems (Google Analytics, etc.)
  • Working knowledge of basic web languages such as HTML and CSS a definite asset
  • Excellent verbal and written communication skills
  • Exceptional attention to detail, with the ability to see the “big picture”
  • Sound project management, organizational and time management skills
  • Intermediate Microsoft Office skills (Word, Outlook, Excel, PowerPoint)

Interpersonal Skills and Personal Attributes

  • Knowledge of and a passion for Bible League Canada and its work
  • Strong interest in using digital platforms for advancing Bible League Canada’s mission
  • Excellent interpersonal and communication skills; experience interacting with people from diverse cultures and backgrounds
  • Flexible and adaptable to changing conditions, shifting priorities
  • Able to multi-task, prioritize and work well in a busy environment
  • Able to handle confidential information
  • A self-starter with the ability to work independently as needed

Required Commitment

  • Follower of Jesus Christ who wholeheartedly subscribes to Bible League Canada’s faith and lifestyle policy documents
  • Knowledge of and a passion for Bible League Canada and its work
  • In fulfilling your responsibilities, you will be required to pray for and minister to people who contact Bible League Canada either in person, or by phone or other electronic communication, in general inquiries, at conferences and events or fundraising activities

Here’s why we think you will love joining Bible League Canada:

  • Our ministry: All peoples.  Everywhere.  Transformed by the living Word of God.
  • Our culture: Certified as a Best Christian Workplace-Flourishing category by the Best Christian Workplace Institute
  • Our team: Supportive, encouraging and positive environment
  • Our commitment: Team building, professional development, personal growth
  • Our plan: Competitive compensation, RRSP matching, outstanding benefits package, flexible work arrangements

For further information about Bible League Canada, please visit our website at www.bibleleague.ca.

Please submit your cover letter and resume or inquiries to:

Contact Person: Jody Matheson, Manager, Digital Engagement and Content Development

Email: jmatheson@bibleleague.ca

Bible League Canada would like to thank those who have applied; however, only short-listed candidates will be contacted.

Accommodations in the selection process are available, upon request, for applicants with a disability, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).

Posted: November 17, 2021 | Expires: February 15, 2022
Posted Under: Marketing/Sales
Career ID: [ 9686 ]